Privacy Policy

At SHOPLAB, we are committed to protecting your privacy and ensuring that your personal data is handled safely and responsibly. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR).

SHOPLAB Sweden AB (referred to as “SHOPLAB”, “us”, “our” or “we”) is a provider which offers a Saas platform for administering and connecting e-commerce infrastructure with focus on product data. Our registered office is located at Ladugårdsgatan 9, 72466 Västerås – Sweden, and we are the controller of your personal information.

This Privacy Policy applies to our application, website, and its associated subdomains (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Personal Information We Collect

We collect personal information that you provide to us directly and information we receive indirectly from your use of our services. This may include:

  • Contact details: Your name, address, email address, and telephone number.
  • Account information: Usernames, passwords, and other security information for authentication and access.
  • Interactions with our service: Your queries, requests, and feedback.
  • Technical data: Log data, IP addresses, browser type, and version, time zone settings, and operating system.
  • Usage data: Information about how you use our website and services.

How We Use Your Personal Information

Any of the information we collect from you may be used in one of the following ways:

  • To provide and manage our services: We use your information to operate, maintain, and provide the features and functionality of our service.
  • To communicate with you: Responding to your queries, requests for services, and for customer support purposes.
  • To enhance service security and operation: Improving the security and functionality of our services, detecting, and preventing fraud.
  • To comply with legal obligations: Responding to legal requests and preventing harm.

Legal Basis for Processing

We process your personal data on the following legal bases:

  • Consent: We may rely on your consent to use your personal data for certain direct marketing purposes. You can withdraw your consent at any time.
  • Contractual necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legal obligation: Processing is necessary for compliance with a legal obligation.
  • Legitimate interests: We process data for the legitimate interests pursued by us or a third party, provided those interests are not overridden by your interests or fundamental rights.

Sharing Your Information

We may share your information with:

  • Service providers: Third parties who provide services to us, such as data processing, credit processing, IT and hosting, and customer service.
  • Marketing partners: Third parties such as advertisers, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you. 
  • Affiliates and Business Partners: We may share your personal and non-personal information with our current and future affiliates and business partners. In the event of a merger, asset sale, or similar business reorganization, your information may also be transferred to our successors-in-interest.
  • Analytics Partners: We share parts of our log file data, including IP addresses, with third parties for analytics purposes. These third parties include web analytics partners, application developers, and advertising networks. Shared IP addresses may be used to estimate your general location and other technographics, such as connection speed, whether you visited the website from a shared location, and the type of device used to access the website.
  • Legal and regulatory authorities: When required by law, legal process, or government requests.
  • Others where consent is provided: We may share information with other parties where you have provided explicit consent.

Your Rights

Under the GDPR, you have several rights regarding your personal data, including:

  • Access: You can request access to the personal data we hold about you.
  • Rectification: You can ask us to correct inaccurate or incomplete personal data.
  • Erasure: You can request the deletion of your personal data, under certain conditions.
  • Restriction: You can ask us to restrict the processing of your personal data.
  • Data portability: You can request the transfer of your personal data to another organization.
  • Objection: You can object to the processing of your personal data, under certain conditions.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and against accidental loss, destruction, or damage. When you place an order or enter, submit, or access your personal information we use a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted.

Data Retention

We retain your information only as long as necessary to provide our Service and fulfill the purposes outlined in this Policy. We also apply this rule to any third parties processing your information on our behalf. Once your information is no longer needed for these purposes or legal obligations, we will either delete it or anonymize it.

International data transfer 

Your information may be transferred internationally by SHOPLAB, including to locations with different data protection laws. By using our services, you consent to this global transfer and hosting of your information as permitted by law.


We use ”Cookies” to identify the areas of our website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our website; however, they are not essential for its use. Without these cookies, certain functionalities, such as videos, may become unavailable, or you might need to enter your login details every time you visit the website because we would not be able to remember your previous login. Most web browsers can be set to disable the use of Cookies. If you disable Cookies, you may experience limited access to some functionalities on our website. We never store Personally Identifiable Information in Cookies.

Governing Law

This Privacy Policy is governed by the laws of Sweden, excluding its conflicts of law rules. You consent to the exclusive jurisdiction of the courts in Sweden for any disputes arising under or in connection with this Privacy Policy, except for individuals who may have rights under the Privacy Shield or the Swiss-US framework.

Your use of the SHOPLAB website and services is also subject to local, state, national, and international laws.

By using SHOPLAB or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our website or use our services. Continued use of the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will indicate your acceptance of those changes.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify our current customers of any changes by email or through a notification on our website. The latest version of the policy will always be available on our website.

Contact information

If you have any questions regarding these Terms you can contact us through the details below:

Telephone: +46 10-200 77 62

Last updated: 2024-04-15

© 2024 Shoplab Sweden AB – All rights reserved